J
Marketing Lead
Jibu Kenya
Nairobi, KE
Full-time
Posted 1 month ago
Job Description
Job Title: Marketing Lead
Department: Marketing
Duty Station: Kenya
Reports To: Country Manager
Type: Full Time
Digital Marketing:
• Develop and execute digital campaigns across social media, email, and web to drive engagement and conversions.
• Manage monthly content calendars and ensure consistent posting frequency.
• Monitor metrics including reach, impressions, engagement rate, CTR, leads, ecommerce conversions, and ROI from paid campaigns.
• Ensure timely and professional responses to customer inquiries on digital platforms.
Sponsorships & Partnerships
• Plan, onboard, and manage sponsorships, partnerships, and brand activations.
• Execute events to maximize brand exposure and generate qualified leads
• Track event participation, lead capture, and conversion to customers.
Customer Satisfaction & Communication
• Ensure excellent franchisee and customer experience through high-quality support and communication.Develop and implement QA checklists for Freshdesk inquiries. Track quality audit pass rates and growth in Freshdesk users among franchisees and consumers.
Brand Standards Enforcement
• Ensure compliance with Jibu brand, signage, and merchandising standards across all franchises and retail sites.
• Coordinate NPS and secret shopper surveys; track and implement improvement actions.
• Enforce corrective measures for non-compliance or customer experience violations.
Strategic Marketing Campaigns
• Align marketing campaigns with company strategy and OpCo annual plans.
• Lead campaign planning, execution, and on-time delivery.
• Develop and maintain a brand and messaging strategy with clear objectives and timelines.
Supervision Received:
This position works highly autonomously and reports directly to the Country Manager.
Qualifications & Experience:
• Bachelor’s degree in Marketing, Communications, or Business Administration.
• 4–6 years of experience in digital marketing, brand management, or similar roles.
• Proven track record in managing social media campaigns, content creation, and partnerships.
• Proficient in Google Analytics, Meta Business Suite, and creative tools such as Canva or Adobe Suite.
• Strong analytical, communication, and project management skills.
Ideal Candidate Attributes
• Strategic thinker with creativity and data-driven decision-making.
• Excellent communication and collaboration skills.
• Strong leadership and organizational abilities.
• Proactive, detail-oriented, and results-focused.
•
Department: Marketing
Duty Station: Kenya
Reports To: Country Manager
Type: Full Time
Digital Marketing:
• Develop and execute digital campaigns across social media, email, and web to drive engagement and conversions.
• Manage monthly content calendars and ensure consistent posting frequency.
• Monitor metrics including reach, impressions, engagement rate, CTR, leads, ecommerce conversions, and ROI from paid campaigns.
• Ensure timely and professional responses to customer inquiries on digital platforms.
Sponsorships & Partnerships
• Plan, onboard, and manage sponsorships, partnerships, and brand activations.
• Execute events to maximize brand exposure and generate qualified leads
• Track event participation, lead capture, and conversion to customers.
Customer Satisfaction & Communication
• Ensure excellent franchisee and customer experience through high-quality support and communication.Develop and implement QA checklists for Freshdesk inquiries. Track quality audit pass rates and growth in Freshdesk users among franchisees and consumers.
Brand Standards Enforcement
• Ensure compliance with Jibu brand, signage, and merchandising standards across all franchises and retail sites.
• Coordinate NPS and secret shopper surveys; track and implement improvement actions.
• Enforce corrective measures for non-compliance or customer experience violations.
Strategic Marketing Campaigns
• Align marketing campaigns with company strategy and OpCo annual plans.
• Lead campaign planning, execution, and on-time delivery.
• Develop and maintain a brand and messaging strategy with clear objectives and timelines.
Supervision Received:
This position works highly autonomously and reports directly to the Country Manager.
Qualifications & Experience:
• Bachelor’s degree in Marketing, Communications, or Business Administration.
• 4–6 years of experience in digital marketing, brand management, or similar roles.
• Proven track record in managing social media campaigns, content creation, and partnerships.
• Proficient in Google Analytics, Meta Business Suite, and creative tools such as Canva or Adobe Suite.
• Strong analytical, communication, and project management skills.
Ideal Candidate Attributes
• Strategic thinker with creativity and data-driven decision-making.
• Excellent communication and collaboration skills.
• Strong leadership and organizational abilities.
• Proactive, detail-oriented, and results-focused.
•
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