[Remote] Paid Media Specialist - Contractor

Note: The job is a remote job and is open to candidates in USA. BambooHR is a proven market leader in HR technology, aiming to transform HR through their people intelligence platform. They are seeking a proactive and detail-oriented Paid Media Specialist to drive demand and amplify their brand through strategic paid media initiatives, focusing on content syndication, webinars, and partnerships.

Responsibilities
• Plan and execute paid media programs across content syndication, sponsored webinars, email newsletters, and industry publications
• Manage relationships with media vendors and publishers, ensuring campaigns launch smoothly and all creative assets and deliverables meet expectations
• Coordinate campaign logistics—including creative submissions, landing page setup, tracking implementation, and reporting
• Monitor performance across channels and vendors; compile data, identify trends, and make recommendations to improve lead quality and engagement
• Partner with content, brand, and product marketing teams to align messaging, audiences, and campaign objectives
• Track spend and performance across programs to ensure alignment with monthly budgets and quarterly goals
• Support audience segmentation and campaign strategy, targeting high-value industries and personas
• Assist in vendor contract management and onboarding, working with procurement and legal as needed
• Support execution and optimization of ongoing content syndication and sponsored programs to maintain lead flow consistency
• Manage tracking, reporting, and vendor communication for in-flight media campaigns
• Identify quick-win opportunities to improve lead quality and engagement rates across active media channels
• Assist with early 2026 media planning, including evaluating vendors, forecasting spend, and identifying new partnership opportunities

Skills
• 1+ year of experience in demand generation, media planning, or digital marketing (B2B or SaaS preferred)
• Strong understanding of paid media fundamentals, especially third-party, content-based, or co-marketing programs
• Excellent project management and organizational skills; able to juggle multiple campaigns and vendors simultaneously
• Analytical thinker with the ability to turn performance data into actionable insights
• Clear, professional communicator who collaborates well across teams and departments
• Self-starter who thrives in a fast-paced, evolving marketing environment
• Strong proficiency in campaign tracking and data hygiene (UTMs, lead source consistency, and pipeline attribution)
• Experience analyzing campaign performance in dashboards or spreadsheets (e.g., Tableau, Google Sheets, or Excel)
• Comfortable working independently while maintaining regular communication and alignment with internal stakeholders
• Experience managing external media partnerships across content syndication, programmatic advertising, intent data providers, and industry publications
• Familiarity with tools like Salesforce, Marketo, and Tableau for campaign reporting and tracking
• Background in managing paid webinar programs or sponsored content partnerships
• Exposure to brand-led demand generation, balancing awareness and pipeline outcomes
• Experience owning a campaign end to end from planning and vendor execution through post-lead capture like nurture emails or follow-up campaigns

Benefits
• Competitive benefits
• Professional development
• Flexibility to thrive both in and outside the office

Company Overview
• BambooHR is a SaaS-based company providing subscription-based HR software for SMEs. It was founded in 2008, and is headquartered in Lindon, Utah, USA, with a workforce of 1001-5000 employees. Its website is http://www.BambooHR.com.