Business Insights

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Business Insights

Role purpose

// To strengthen demand-led execution across multiple smallholder markets by translating available data, market research, and commercial signals into practical insights that improve decision-making, GTM effectiveness, and sales execution.
// This role supports both Seed and CP business within Sub Sahara countries, with focus on Seed.

Key responsibilities and tasks

// Translate sales, distribution, and shipment data (sell-in/sell-out, inventory, returns) into clear, actionable insights for CFUs.
// Support Commercial Excellence and Go-to-Market teams on distributor segmentation, prioritization, and performance tracking
// Convert qualitative and quantitative market research (e.g farmer segmentation, needs and preferences) into practical commercial implications
// Build confidence and capability in data-led decision-making across CFUs through simple views, storytelling, and coaching
// Partner with the Channel & Internal data (SA) team to input smallholder use cases and data requirements into existing or new platforms
// Drive adoption of insights and tools rather than owning platform build
// Operate as part of the Commercial Operations work team, partnering day-to-day with Commercial

// Excellence and Go-to-Market to drive sales execution and demand-led decisions, and working closely with finance and supply chain to integrate
commercial, financial, and operational signals into actionable insights.
// Leverage Artificial Intelligence in translating complex data into the action for commercial teams, maximizing performance at every customer touchpoint.

Key Working Relations

// Customer Facing Squad Leads
// Finance
// Unit Support Squad Leads
// Commercial Excellence
// R & D functions
// Supply management teams
// CS Leadership

Experience, Skills and Qualifications

// 6-8 years’ experience in commercial insights, performance management, analytics, or sales enablement
// Experience working across multiple countries or emerging markets
// Strong commercial and business acumen, experience working closely with sales and GTM teams

// Comfortable working with imperfect or emerging datasets and translating them into decisions
// Degree in business, economics, analytics, or related field

As part of our commitment to inclusion, we want to ensure persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, please contact us at nicole.gien.ext@bayer.com.

Location:

Kenya : Kenya : Nairobi

Division:

Crop Science

Reference Code:

862683

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status and pregnancy. We are committed to treating all applicants fairly and avoiding discrimination.