Bachelor of Commerce (BCom)
Course ContentPresentation
Habari Year 1s! Welcome to the World of Presentations!
Ever watched a powerful speaker on TV, like a Safaricom CEO launching a new product, and thought, "Wow, I wish I could do that"? Or maybe you've felt that small panic when a lecturer says, "Next week, you will present your findings to the class." Don't worry, tuko pamoja! A presentation is not about being a perfect speaker. It's about sharing your ideas clearly and confidently. Think of it as telling a story that matters. In the business world, a great presentation can win you a new client, get funding for your brilliant idea, or even land you a promotion. So, let's learn how to move from fear to FIESTA!
The Three Pillars of a Powerful Presentation
Every fantastic presentation, whether in a boardroom in Westlands or for your class project, stands on three strong pillars. If one is weak, everything can fall apart. Let's break them down.
- Content (The 'What'): This is the mchuzi (stew) of your presentation. It's the information, the research, and the core message. Is it accurate? Is it relevant to your audience? Is it well-organized? Without solid content, you're just talking without saying anything.
- Design (The 'Look'): This is how you serve the mchuzi. It includes your slides (like PowerPoint or Google Slides), your charts, and any videos. A clean, professional design makes your content easier to understand and more memorable. A messy design is like serving a delicious meal on a dirty plate – no one will want to touch it!
- Delivery (The 'Vibe'): This is YOU! It's your energy, your voice, your body language, and your connection with the audience. You can have the best content and beautiful slides, but if you deliver it in a boring, quiet voice while looking at the floor, your message will be lost.
Image Suggestion: A vibrant, modern illustration in a flat design style. The image shows three strong, classic pillars. The first pillar is labeled 'CONTENT' and has icons like a book and a lightbulb on it. The second, labeled 'DESIGN', has icons of a computer slide and a color palette. The third, labeled 'DELIVERY', has an icon of a person speaking confidently. Above the pillars, a roof-like structure says 'SUCCESSFUL PRESENTATION'. The background is bright and optimistic.
Your Step-by-Step Guide: The Presentation Journey
Creating a presentation is a journey, not a last-minute rush. Follow these steps, and you'll be well on your way. We'll call it the "Plan-Build-Practice" model.
Step 1: Planning - "Kujipanga ni Kufanikiwa" (To Plan is to Succeed)
This is the most important step! Don't even think about opening PowerPoint yet. First, you must understand your mission.
- Know Your Audience: Who are you talking to? Your classmates? Your lecturer? Potential investors for your smokie-pasua business idea? How you speak to your friends is different from how you speak to a bank manager. Tailor your language, examples, and tone to them.
- Define Your Objective (The "So What?"): What is the ONE thing you want your audience to know, feel, or do after your presentation? Is it to understand the marketing strategy of Java House? Is it to persuade them that your final year project is brilliant? Write this down in one sentence. This is your guiding star.
- Gather Your Content: Now, do your research! Find facts, statistics, stories, and examples to support your objective.
Step 2: Structuring - The "Chapati" Method
A good presentation is like a well-made chapati – it has clear layers. It's not just a random collection of facts. It tells a story.
+---------------------------------+
| INTRODUCTION | <-- The Top Layer (Grab their attention!)
| (Hook, Your Topic, Your Plan) |
+---------------------------------+
| |
| BODY | <-- The Filling (Your Main Points)
| (Point 1 + Evidence) |
| (Point 2 + Evidence) |
| (Point 3 + Evidence) |
| |
+---------------------------------+
| CONCLUSION | <-- The Bottom Layer (Wrap it up!)
| (Summary, Final Thought, CTA) |
+---------------------------------+
- The Introduction (Hook): Start with a surprising statistic, a powerful question, or a short, relatable story. "Did you know that over 5 million Kenyans use boda-bodas every single day? Today, we're going to explore their economic impact."
- The Body (Main Points): This is where you present your key arguments. Don't try to cover 10 points. Stick to The Rule of Three. Three main points are easy for an audience to remember.
- The Conclusion (Call to Action - CTA): Summarize your three key points and end with a strong, memorable statement. Tell the audience what you want them to do next. "So, as we've seen... I urge you all to consider..."
Real-World Example: Imagine you are pitching a new mobile app for farmers to Equity Bank for funding.
Intro: "Every year, 30% of farm produce in Kenya is lost before it even reaches the market. What if we could change that with the phone in your pocket?"
Body: 1. Explain the problem (the 'Why'). 2. Demonstrate your app's solution (the 'How'). 3. Show the business model and potential profit (the 'What').
Conclusion: "By investing in 'Mkulima-Smart', you're not just funding an app; you're investing in the future of Kenyan agriculture. We invite you to join us."
Step 3: Designing Your Slides - Keep It Simple!
Your slides are your backup singers; YOU are the star. Their job is to support you, not to distract the audience.
- One Idea Per Slide: Don't cram everything onto one slide. If you have a lot to say, use more slides.
- Text is an Enemy: Avoid long paragraphs. Use short bullet points or keywords. If the audience is reading your slides, they aren't listening to you.
- Images Speak Louder: Use high-quality photos, charts, and graphs to explain complex ideas. A picture of a thriving farm is more powerful than writing "successful farming."
Image Suggestion: A split-screen image. On the left side, a slide labeled 'BAD' is shown. It's cluttered with tiny text, a pixelated low-quality image, and clashing neon colors. On the right side, a slide labeled 'GOOD' is shown. It has a single, beautiful high-resolution photo, a clear headline, and only three short bullet points in a large, clean font.
Step 4: Practice - "Mazoezi Hufanya Ubingwa" (Practice Makes Perfect)
You wouldn't run a marathon without training, right? The same goes for a presentation. This step separates the amateurs from the pros.
- Time Yourself: If you have 10 minutes, your presentation should be 9 minutes long to allow for questions or technical issues. Here’s how you can plan your timing.
--- MASTERING YOUR TIMING ---
Formula:
Total Presentation Time (in minutes) ÷ Number of Core Slides = Average Time Per Slide
Example Scenario:
You have a 10-minute presentation and 8 core slides (excluding title and 'Thank You' slides).
Calculation:
10 minutes ÷ 8 slides = 1.25 minutes per slide
This means you should spend about 1 minute and 15 seconds on each slide. If you find yourself spending 3 minutes on one slide, you need to cut down the content!
- Practice Out Loud: Say the words. Practice in front of a mirror, record yourself on your phone, or present to a friend. This helps you catch awkward phrases and builds your muscle memory.
- Prepare for "Ngori" (Trouble): What if the projector fails? Have your notes ready. What if someone asks a difficult question? It's okay to say, "That's a great question, let me get back to you with a detailed answer after the presentation."
D-Day: Owning the Stage!
The day is here! Take a deep breath. You've prepared, and you are ready. Remember these final tips on Delivery:
- Start Strong: Walk to the front confidently, plant your feet, smile, and make eye contact with a few friendly faces before you begin.
- Your Voice is a Tool: Vary your pace and pitch. Speed up for excitement, slow down for important points. Project your voice to the back of the room. Avoid a monotone voice!
- Body Language Matters: Stand tall, use hand gestures to emphasize points, and move around a little if you feel comfortable. Don't hide behind the podium.
- Connect, Don't Just Talk: Look at your audience. Scan the room. Make them feel like you are having a conversation with them, not just reading from a script.
And that's it! A presentation is a skill, and like any skill, the more you do it, the better you'll get. Your first one might not be perfect, and that is completely okay. The goal is progress, not perfection. Embrace the opportunity to share your voice and your ideas.
Asante sana na kila la kheri katika safari yenu! (Thank you and all the best on your journey!)
Pro Tip
Take your own short notes while going through the topics.