Business Development Associate (SaaS)

Role OverviewWe are seeking a motivated Business Development Associate to drive SaaS business growth through consultative selling, strong pipeline management, and impactful client engagement. This role will focus on new business development, portfolio expansion, and solution-oriented demos, contributing directly to our mission of delivering measurable value to clients across Africa. The ideal candidate brings proven SaaS sales experience, technical competence in product demos, and strong prospecting and client acquisition focus.
Key ResponsibilitiesA. Business Development & Sales Execution
• Identify, qualify, and nurture leads across B2B sectors
• Manage the full cycle from prospecting to contract closure
• Build persuasive proposals and close deals consistently
• Deliver on monthly, quarterly, and annual sales quotas

B. Account Management & Portfolio Growth
• Strengthen client relationships through value-driven engagement
• Drive renewals, upsells, and cross-sells to increase account value
• Monitor client satisfaction metrics and resolve issues proactively
• Act as trusted advisor to client executives and decision makers

C. CRM & Reporting
• Maintain accurate and timely CRM data (Zoho preferred)
• Track and analyze pipeline, conversion rates, and forecasts
• Generate detailed sales activity and performance reports
• Use data insights to improve sales processes and outcomes

D. Technical Expertise & Demos
• Deliver tailored SaaS demos to technical and business audiences
• Translate features into measurable ROI and client outcomes
• Handle technical objections and collaborate with solutions engineers
• Support pre-sales training for client adoption readiness

E. Market & Competitor Intelligence
• Research industry trends, competitors, and client ecosystems
• Share intelligence with product and marketing teams for positioning
• Identify new business opportunities in emerging verticals
• Monitor competitor product features and pricing

F. Collaboration & Quality Assurance
• Collaborate with marketing on lead generation campaigns
• Partner with internal teams on RFPs, tenders, and proposals
• Ensure adherence to pricing, contracts, and compliance processes
• Contribute to refining sales methodologies and best practices

Requirements

Academic Qualifications
Bachelor’s in Business, Marketing, IT, Computer Science, or related
Technical and Functional Skills
• Proficient in SaaS sales methodologies and subscription business models.
• Skilled in CRM systems (Zoho CRM, Salesforce, HubSpot, or similar)
• Competent in delivering product demos using virtual tools.
• Technical aptitude to understand and explain complex software products.
• Strong negotiation, written and verbal communication skills.
• Ability to draft tailored proposals and estimate costs.

Relevant Experience
• 3–5 years B2B sales experience with quota attainment
• At least 2 years SaaS sales with demos and consultative selling
• Proven record of managing complex sales cycles end-to-end
• Experience in pipeline building and forecasting accuracy
• Demonstrated success in upselling and account expansion