Content and Growth Manager

Company Description

Jenn Beauty is a Nairobi-based skincare brand specializing in premium Korean skincare distribution, skin consultations, and B2B supply for beauty businesses across East Africa.

We focus on results-driven products and education-led selling to drive real customer outcomes.

Role Description

• Create and post daily TikTok & Instagram content (primary focus)

• Capture real-time content (in-store, packaging, client interactions)

• Edit videos with strong hooks, trends, and sales-driven captions

• Identify top-performing content and turn it into high-converting assets

• Run and optimize TikTok & Meta ads based on winning content

• Track performance (sales, conversions, ROAS) and improve results

• Follow and improve our weekly content strategy

• Engage with audience (comments & basic DM responses)

Qualifications

✔ Proven results with e-commerce or product-based brands

✔ Strong understanding of TikTok (organic + ads)

✔ Ability to create high-performing short-form content

✔ Data-driven mindset (understands performance, not just aesthetics)

✔ Able to show real results (metrics, case studies, or portfolio)