Digital Marketing Specialist

Company Description

EduCore Global Institute is a professional development training institution dedicated to providing high-quality, globally relevant learning solutions. We offer academic programs, professional certifications, corporate training, and skills-based courses across various disciplines such as IT, finance, business, and more. Our programs emphasize practicality, industry relevance, and global standards to empower individuals and organizations. Beyond training, we provide exam preparation, online learning, mentorship, and career development support. At EduCore Global Institute, our focus is on excellence, integrity, and innovation to equip learners for successful careers and meaningful contributions to the global workforce.

Role Description

This is a full-time, on-site role based in Nairobi County, Kenya, for a Digital Marketing Specialist. The role involves developing and executing digital marketing strategies, managing social media platforms, analyzing and optimizing campaign performance through web analytics, and enhancing online brand presence. The specialist will also collaborate with internal teams to create effective marketing campaigns and ensure brand consistency across all channels.

Qualifications
• Proficiency in Digital Marketing, Social Media Marketing, and Online Marketing techniques
• Experience with Web Analytics and data-driven campaign optimization
• Strong Communication skills, including written and verbal communication
• Ability to work collaboratively with cross-functional teams and contribute creative ideas
• Knowledge of SEO, SEM, and other performance marketing strategies is a plus
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Experience in training or education sectors is an advantage