CRO Designer for Product Selection and Checkout | Mobile-First Design

We are looking for a talented designer to overhaul our, product selection process, and checkout process. Our goal is to transform a standard functional flow into a high-converting, visually appealing, and friction-less experience.

Our funnel sees a large drop off within our intake form, from lead capture to purchases. We want to optimize our flow to reduce our drop off rate.

We need to optimize 4-5 pages within an intake form, and need to update our UI/design in order to help showcase selling points to increase conversions.

The Goal:

- Audit & Optimize: Analyze our current flow to identify friction points, and help mitigate.

- Visual Rebrand: Update the UI to be modern, professional, and trustworthy.

- Mobile-First Design: Ensure the intake and checkout process is seamless across all devices. Majority of our traffic is from mobile.

- Conversion Focus: Implement design psychological triggers (social proof, urgency, clarity) to increase successful completions.

Key Deliverables:

- Wireframes/Prototypes: Low and high-fidelity mockups of the new flow (Figma or Adobe XD).

- UI Kit: A small style guide (buttons, typography, form fields) for our developers to implement. - We have our own font, and logo but UI can be optimized.

- Handoff Documentation: instructions for our dev team to ensure the design is executed perfectly.

Requirements:

What we’re looking for:

- Strong background in conversion rate optimization and experimentation.

- Proficiency with Figma (or equivalent) for wireframes + high-fidelity mockups.

Solid understanding of:

• Funnels and user journeys

• Behavioral targeting and segmentation

• UX/UI optimization principles

Please include a portfolio regarding previous CRO work and UI redesign