Diploma in Supply Chain Management
Course ContentLogistics planning
Habari Mwanafunzi! Let's Talk Logistics Planning!
Ever ordered something from Jumia and marvelled at how quickly it arrived at your doorstep? Or have you seen those big trucks on the Mombasa-Nairobi highway and wondered what journey their cargo is on? That, my friend, is logistics in action! And the magic behind it all is Logistics Planning. Think of it as the master plan, the 'how-to' guide for getting anything from a tiny parcel to a huge container from its starting point to its final destination, efficiently and on time.
In this lesson, we will uncover the secrets of how businesses in Kenya and around the world make this magic happen. Let's get started!
What Exactly is Logistics Planning?
Logistics planning is the process of strategically managing the movement and storage of goods, services, and related information from the point of origin to the point of consumption to meet customer requirements. That's the textbook definition, but let's break it down. It’s about answering these key questions:
- WHAT are we moving? (e.g., Fresh roses from Naivasha)
- HOW MUCH are we moving? (e.g., 10,000 stems)
- WHEN does it need to be moved? (e.g., Tonight, to catch the cargo flight at JKIA)
- FROM WHERE to WHERE? (e.g., From the farm in Naivasha to a flower auction in the Netherlands)
- HOW will we move it? (e.g., By a refrigerated truck to the airport, then by air freight)
A simple logistics flow might look something like this:
+----------------+ +---------------+ +-------------+ +--------------+ +--------------+
| Supplier |----->| Transportation|----->| Warehouse |----->| Transportation |----->| Customer |
| (e.g. Farmer) | | (e.g. Lorry)| | (e.g. GoDown)| | (e.g. BodaBoda)| | (e.g. You!) |
+----------------+ +---------------+ +-------------+ +--------------+ +--------------+
The Key Steps in Logistics Planning
Good planning is a step-by-step process. In logistics, these are the most critical steps a manager must take.
- 1. Demand Forecasting: This is about predicting the future! A logistics planner must estimate how much product customers will want. If you get it wrong, you either have too much stock (wasting money) or too little (losing sales and disappointing customers).
- 2. Inventory Management: This is about deciding how much stock to keep on hand. It's a balancing act! Too much inventory ties up cash and storage space, while too little leads to stockouts.
- 3. Transportation Planning: Here, you choose the best way to move the goods. This involves selecting the mode of transport (road, rail, air), the specific carrier, and planning the route. The goal is to be fast, cheap, and safe.
- 4. Warehousing: This involves managing the storage of goods. It includes everything from receiving products, storing them safely, picking them for orders, and preparing them for dispatch. A good warehouse layout is crucial for efficiency.
Kenyan Example: A manager at Naivas Supermarket needs to forecast how many loaves of bread they will sell in the week leading up to a public holiday. They will look at past sales data from previous holidays to make an educated guess.
Image Suggestion: A wide-angle photograph of a modern, well-organized warehouse in Nairobi's Industrial Area. Shelves are neatly stacked with boxes, and Kenyan workers in safety vests are using forklifts and digital scanners to manage inventory. The style should be clean and professional.
Kenyan Example: A company sending electronics from Mombasa to Kampala has several choices. They could use the SGR cargo train to Naivasha and then a truck, or send a truck for the entire journey. The planner must calculate the cost and time for each option to decide which is best.
Let's Do Some Math: Calculating the Reorder Point
A crucial part of inventory management is knowing WHEN to order more stock. This is called the Reorder Point (ROP). It helps you avoid running out of products before your new shipment arrives. The formula is simple but powerful!
Reorder Point (ROP) = (Daily Average Demand) x (Lead Time in Days)
Let's break it down with an example you can relate to.
Scenario: Amina runs a successful duka in Buruburu. One of her best-selling items is a 2kg packet of unga (maize flour).
- She sells an average of 10 packets of unga every day (This is her Daily Average Demand).
- When she orders from her supplier in Industrial Area, it takes 3 days for the new stock to be delivered (This is her Lead Time).
Amina wants to know at what stock level she should place a new order so she never runs out of unga for her customers.
Step-by-step Calculation:
1. Identify the variables: - Daily Average Demand = 10 packets - Lead Time = 3 days 2. Apply the formula: - ROP = Daily Average Demand x Lead Time - ROP = 10 packets/day * 3 days 3. Calculate the result: - ROP = 30 packetsConclusion: Amina should place a new order for unga whenever her stock level drops to 30 packets. This ensures that she has enough unga to sell for the 3 days it will take for her new supply to arrive. Easy, right? You are now a logistics planner!
Bringing It All Together: A Real-World Story
The Journey of a Kenyan Rose
Think about a beautiful red rose grown on a farm near Lake Naivasha. Its final destination is a vase in someone's home in Germany. This is a massive logistics planning challenge!
The planner first forecasts the demand for roses in Europe for Valentine's Day. Based on this, the farm plans its harvest. The roses are delicate, so inventory management is critical; they must be kept in a "cold chain" (a constantly refrigerated environment). The transportation plan is complex: a refrigerated truck rushes the flowers from the farm to Jomo Kenyatta International Airport (JKIA). There, they are loaded onto a cargo plane. The warehousing step happens at the airport's cold storage facility. Finally, after landing in Europe, another set of trucks takes them to the flower market. Every step is planned to the minute to ensure the rose arrives fresh and beautiful. This is world-class logistics planning happening right here in Kenya!
Image Suggestion: A dynamic split-screen image. On the left, a Kenyan worker is carefully packing fresh-cut roses into a box on a farm in Naivasha, with lush green fields in the background. On the right, the same box is being loaded onto a massive cargo airplane at JKIA during sunset. The image should convey speed, efficiency, and global connection.
Why This Matters For You and Kenya
Logistics planning isn't just about moving boxes. It's the backbone of our economy. Good logistics:
- Creates Jobs: From truck drivers and warehouse managers to data analysts and planners.
- Lowers Prices: When businesses save money on transport and storage, some of those savings can be passed on to you, the consumer.
- Boosts Trade: It allows businesses like the flower farm to sell their products all over the world, bringing valuable income into Kenya.
- Supports Development: Projects like the SGR and the expansion of our ports are all about improving our country's logistics capabilities.
As a future professional in this field, you will be at the heart of making businesses more efficient and helping our country grow. Keep learning, stay curious, and you'll be the one designing these amazing supply chains tomorrow!
Pro Tip
Take your own short notes while going through the topics.