2017july_ocr-7
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DATE 08 Dec 2025
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notes
About This Document
Document Type: This is a Exam Paper, designed for Testing knowledge and exam technique.
Context: Standard material from the 2017 academic period.
Key Content: Likely covers essential definitions, structured questions to test your proficiency.
Study Strategy: Attempt these questions under timed conditions to simulate a real exam environment, then check against your notes.
Recommendation: comprehensive resource for students aiming to achieve top grades in their final assessments.
Detailed Content Overview
Introduction
This notes resource titled "2017july_ocr-7" provides comprehensive exam preparation materials designed to test and enhance your understanding. This resource is structured to facilitate effective learning and retention of important information.
Key Topics Covered
Learning Objectives
- Master key concepts required for examination success
- Practice answering exam-style questions effectively
- Develop time management skills for timed assessments
- Identify and address knowledge gaps in understanding
Detailed Summary
ke 2902/102 PRINCIPLES AND PRACTICE OF MARKETING July 2017 Time: 3 hours THE KENYA NATIONAL EXAMINATIONS COUNCIL e DIPLOMA IN SALES AND MARKETING te no INSTRUCTIONS TO CANDIDATES s. k PRINCIPLES AND PRACTICE OF MARKETING kn ec This paper consists of SEVEN questions. Answer any FIVE questions in the answer booklet provided. All questions carry equal marks. Candidates should answer the questions in English. This paper consists of 2 printed pages. Candidates should check the question paper to ascertain that both pages are printed as indicated and that no questions are missing. ©2017 The Kenya National Examinations Council Turn over knecnotes. ke r C fioS* (10 marks) (a) Explain five roles that marketing plays in a society. (b) Juma, a marketing manager is in the process of gathering marketing intelligence. Describe five sources of secondaiy data that he may use to gather information. (10 marks) (a)^ Planning is one of the steps in market dgmsionmaking process. Outline five reasons why a marketing firm should plan its marketing activities.
Study Tips & Recommendations
Time Management
Practice under timed conditions to improve speed and accuracy. Allocate specific time limits to each section.
Active Practice
Attempt all questions before checking answers. Review mistakes to understand where improvements are needed.
Mark Scheme Review
Study marking schemes carefully to understand how examiners award points and structure your answers accordingly.
Regular Review
Schedule periodic reviews to reinforce learning and combat forgetting. Use spaced repetition for optimal retention.
Content Preview
knecnotes.co.ke 2902/102 PRINCIPLES AND PRACTICE OF MARKETING July 2017 Time: 3 hours THE KENYA NATIONAL EXAMINATIONS COUNCIL e DIPLOMA IN SALES AND MARKETING te no INSTRUCTIONS TO CANDIDATES s. co 3 hours .k PRINCIPLES AND PRACTICE OF MARKETING kn ec This paper consists of SEVEN questions. Answer any FIVE questions in the answer booklet provided. All questions carry equal marks. Candidates should answer the questions in English . This paper consists of 2 printed pages. Candidates should check t...
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