2019july-1_ocr-2
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DATE 08 Dec 2025
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About This Document
Document Type: This is a Exam Paper, designed for Testing knowledge and exam technique.
Context: Standard material from the 2019 academic period.
Key Content: Likely covers essential definitions, structured questions to test your proficiency.
Study Strategy: Attempt these questions under timed conditions to simulate a real exam environment, then check against your notes.
Recommendation: comprehensive resource for students aiming to achieve top grades in their final assessments.
Detailed Content Overview
Introduction
This notes resource titled "2019july-1_ocr-2" provides comprehensive exam preparation materials designed to test and enhance your understanding. This resource is structured to facilitate effective learning and retention of important information.
Key Topics Covered
Learning Objectives
- Master key concepts required for examination success
- Practice answering exam-style questions effectively
- Develop time management skills for timed assessments
- Identify and address knowledge gaps in understanding
Detailed Summary
ke 3177 2902/306 MARKETING RESEARCH July 2019 Time: 3 hours THE KENYA NATIONAL EXAMINATIONS COUNCIL BUSINESS EDUCATION SINGLE AND GROUP CERTIFICATE EXAMINATIONS STAGE III o. ke DIPLOMA IN SALES AND MARKETING MODULE III. c MARKETING RESEARCH no t es 3 hours INSTRUCTIONS TO CANDIDATES kn ec This paper consists of SEVEN questions. Answer any FIVE questions in the answer booklet provided. All questions carry equal marks. Candidates should answer the questions in English. This paper consists of 2 printed pages. Candidates should check the question paper to ascertain that both pages are printed as indicated and that no questions are missing. © 2019 The Kenya National Examinations Council Turn over knecnotes. ke r (a) There are certain factors that should be considered when evaluating the source of secondary data used in marketing research. (10 marks) (a) Outline four roles of hypothesis in the marketing research process. (by Explain six benefits that a marketing researcher may derive from integrating computers in data analysis.
Study Tips & Recommendations
Time Management
Practice under timed conditions to improve speed and accuracy. Allocate specific time limits to each section.
Active Practice
Attempt all questions before checking answers. Review mistakes to understand where improvements are needed.
Mark Scheme Review
Study marking schemes carefully to understand how examiners award points and structure your answers accordingly.
Regular Review
Schedule periodic reviews to reinforce learning and combat forgetting. Use spaced repetition for optimal retention.
Content Preview
knecnotes.co.ke 3177 2902/306 MARKETING RESEARCH July 2019 Time: 3 hours THE KENYA NATIONAL EXAMINATIONS COUNCIL BUSINESS EDUCATION SINGLE AND GROUP CERTIFICATE EXAMINATIONS STAGE III o. ke DIPLOMA IN SALES AND MARKETING MODULE III .c MARKETING RESEARCH no t es 3 hours INSTRUCTIONS TO CANDIDATES kn ec This paper consists of SEVEN questions. Answer any FIVE questions in the answer booklet provided. All questions carry equal marks. Candidates should answer the questions in English. This paper cons...
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