2014july_ocr-2
File Details
-
UPLOADED BY Unknown
-
DATE 08 Dec 2025
-
SIZE 0.23 MB
-
DOWNLOADS 0
-
TAGS
notes
About This Document
Document Type: This is a Past Paper, designed for Reviewing previous question patterns.
Context: Core educational material suitable for current academic requirements.
Key Content: Likely covers essential definitions, theoretical concepts necessary for mastery of the subject.
Study Strategy: Attempt these questions under timed conditions to simulate a real exam environment, then check against your notes.
Recommendation: comprehensive resource for students aiming to deepen their understanding of General Studies.
Detailed Content Overview
Introduction
This notes resource titled "2014july_ocr-2" offers detailed study notes covering essential concepts and theories. This resource is structured to facilitate effective learning and retention of important information.
Key Topics Covered
Learning Objectives
- Understand fundamental principles and core concepts
- Build a strong foundation for advanced study
- Connect theoretical knowledge with practical applications
- Prepare comprehensively for assessments and exams
Detailed Summary
(a) Kongoni Company Limited intends to develop a new product. Explain six factors which could hinder the development of the product. (12 marks) (b) In the recent past, the practice of e-retailing has been growing rapidly. Explain four advantages of this method of retailing. (8 marks) (a) Explain six factors which may influence the adoption process of a new product by an organization. (12 marks) (b) XYZ Company Limited has decided to use direct marketing to reach its customers. Highlight four problems that the linn is likely to face from using this method. (a) Describe five salient features of an efficient marketing information system. (10 marks) (b) Sales promotion expenditures account for a significant portion of a firm’s marketing communication budget. Explain five reasons for this expenditure. k (a) One of the methods used by firms to determine the price of products is the mark-up pricing method. Explain four reasons that may account for the popularity of this method.
Study Tips & Recommendations
Active Reading
Highlight key terms and concepts. Make marginal notes to capture important ideas as you read.
Summarization
Create flashcards or summary sheets for quick revision. Condense information into digestible chunks.
Collaborative Learning
Discuss concepts with peers to deepen understanding. Teaching others is an excellent way to solidify your knowledge.
Regular Review
Schedule periodic reviews to reinforce learning and combat forgetting. Use spaced repetition for optimal retention.
Content Preview
knecnotes.co.ke 1. 2. (a) Kongoni Company Limited intends to develop a new product. Explain six factors which could hinder the development of the product. (12 marks) (b) In the recent past, the practice of e-retailing has been growing rapidly. Explain four advantages of this method of retailing. (8 marks) (a) Explain six factors which may influence the adoption process of a new product by an organization. (12 marks) (b) XYZ Company Limited has decided to use direct marketing to reach its custome...
No comments yet. Be the first to start the conversation!