principles-of-marketing-and-communication-past-papers
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DATE 06 Dec 2025
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SIZE 2.24 MB
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notes
About This Document
Document Type: This is a Past Paper, designed for Reviewing previous question patterns.
Context: Standard material from the 2025 academic period.
Key Content: Likely covers essential definitions, structured questions to test your proficiency.
Study Strategy: Attempt these questions under timed conditions to simulate a real exam environment, then check against your notes.
Recommendation: comprehensive resource for students aiming to deepen their understanding of General Studies.
Detailed Content Overview
Introduction
This notes resource titled "principles-of-marketing-and-communication-past-papers" provides comprehensive exam preparation materials designed to test and enhance your understanding. This resource is structured to facilitate effective learning and retention of important information.
Key Topics Covered
Learning Objectives
- Master key concepts required for examination success
- Practice answering exam-style questions effectively
- Develop time management skills for timed assessments
- Identify and address knowledge gaps in understanding
Detailed Summary
CAMS LEVEL II PRINCIPLES OF MARKETING AND COMMUNICATION THURSDAY: 21 August 2025. This paper consists of fifty (50) Multiple Choice Questions. Answer ALL questions by indicating the letter (A, B, C or D) that represents the correct answer. Each question is allocated two (2) marks. Do NOT write anything on this paper. Which one of the following terms refers to individuals or households that buy goods for personal consumption. Which one of the following factors is considered in demographic segmentation. Gender (2 marks) Which one of the following is a criteria for selecting a market target. Unsubstantiality (2 marks) Which one of the following terms refers to a set of actual and potential buyers of a product. A market (2 marks) Which one of the following statements describes marketing differentiation strategy. Offering different types of products B. Offering a product that is unique C. Offering products at lowest cost D. Selling products to specific markets (2 marks) Which one of the following statements describes a demerit of packaging.
Study Tips & Recommendations
Time Management
Practice under timed conditions to improve speed and accuracy. Allocate specific time limits to each section.
Active Practice
Attempt all questions before checking answers. Review mistakes to understand where improvements are needed.
Mark Scheme Review
Study marking schemes carefully to understand how examiners award points and structure your answers accordingly.
Regular Review
Schedule periodic reviews to reinforce learning and combat forgetting. Use spaced repetition for optimal retention.
Content Preview
CAMS LEVEL II PRINCIPLES OF MARKETING AND COMMUNICATION THURSDAY: 21 August 2025. Morning Paper. Time Allowed: 2 hours. This paper consists of fifty (50) Multiple Choice Questions. Answer ALL questions by indicating the letter (A, B, C or D) that represents the correct answer. Each question is allocated two (2) marks. Do NOT write anything on this paper. Which one of the following terms refers to individuals or households that buy goods for personal consumption? A. Differentiated consumer B. Con...
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