ad13-entrepreneurship-and-communication-pilot-paper
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DATE 06 Dec 2025
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SIZE 0.19 MB
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notes
About This Document
Document Type: This is a Exam Paper, designed for Testing knowledge and exam technique.
Context: Standard material from the 2021 academic period.
Key Content: Likely covers essential definitions, structured questions to test your proficiency.
Study Strategy: Attempt these questions under timed conditions to simulate a real exam environment, then check against your notes.
Recommendation: comprehensive resource for students aiming to achieve top grades in their final assessments.
Detailed Content Overview
Introduction
This notes resource titled "ad13-entrepreneurship-and-communication-pilot-paper" provides comprehensive exam preparation materials designed to test and enhance your understanding. This resource is structured to facilitate effective learning and retention of important information.
Key Topics Covered
Learning Objectives
- Master key concepts required for examination success
- Practice answering exam-style questions effectively
- Develop time management skills for timed assessments
- Identify and address knowledge gaps in understanding
Detailed Summary
ATD LEVEL I PILOT PAPER ENTREPRENEURSHIP AND COMMUNICATION December 2021. Answer any THREE questions in SECTION I and any TWO questions in SECTION II. ALL questions carry equal marks. SECTION I QUESTION ONE (a) Discuss five merits and five demerits of operating a sole proprietorship form of business ownership. (b) Using relevant examples discuss five characteristics of social entrepreneurship. (10 marks) (10 marks) (Total: 20 marks) Entrepreneurship and Intrapreneurship. (5 marks) (b) Venture capitalists and Business Angels. (5 marks) (c) Business idea and business opportunity. (5 marks) (d) Patent and Trade mark. ch op (a) (5 marks) (Total: 20 marks) QUESTION THREE (a) Analyse five main contributions made by successful entrepreneurs to the economic development of the country. (10 marks) (b) Describe any five dimensions of entrepreneurial marketing. (10 marks) (Total: 20 marks) QUESTION FOUR (a) The business club in your institution wishes to start an events management business. Explain to them five reasons why they need to write a business plan as a starting point for their entrepreneurial journey.
Study Tips & Recommendations
Time Management
Practice under timed conditions to improve speed and accuracy. Allocate specific time limits to each section.
Active Practice
Attempt all questions before checking answers. Review mistakes to understand where improvements are needed.
Mark Scheme Review
Study marking schemes carefully to understand how examiners award points and structure your answers accordingly.
Regular Review
Schedule periodic reviews to reinforce learning and combat forgetting. Use spaced repetition for optimal retention.
Content Preview
ATD LEVEL I PILOT PAPER ENTREPRENEURSHIP AND COMMUNICATION December 2021. Time Allowed: 3 hours. Answer any THREE questions in SECTION I and any TWO questions in SECTION II. ALL questions carry equal marks. SECTION I QUESTION ONE (a) Discuss five merits and five demerits of operating a sole proprietorship form of business ownership. (b) Using relevant examples discuss five characteristics of social entrepreneurship. (10 marks) (10 marks) (Total: 20 marks) Entrepreneurship and Intrapreneurship. (...
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