Head of Performance Marketing (100% Remote) — Bluewater Travel

Headquarters: United States
URL: https://www.bluewaterdivetravel.com


Bluewater Travel, a leading global dive & nature travel agency, is searching for a hands-on, data-driven Head of Performance Marketing to own our digital ad campaigns, email marketing, and conversion funnels.
This is your chance to build world-class marketing systems while working with a team that explores the world's most incredible destinations.
About Bluewater Travel
We're one of the top global dive & nature travel companies, helping divers book adventures to 100+ destinations. Our passionate team loves the ocean and creating unforgettable experiences. We have team members in all 6 continents.
What You'll Own
This is a senior, hands-on role. 
Meta & Google Ads


Build and optimize campaigns for leads and bookings


Manage monthly ad budgets and scale what works


Run creative tests (video, UGC, reels, static images)


Improve CPL, CPA, and conversion rates month over month




Own all Search, Performance Max, and YouTube campaigns


Restructure accounts, test keywords, improve Quality Scores


Drive high-intent leads for dive trips and group expeditions


Email Marketing


Segment lists


Build automated flows


Track real revenue impact


Reduce drop-off and re-engage past clients


Conversion Optimization


Collaborate with our design/dev team


Analyze analytics, heatmaps, user behavior


Improve lead form completion rates


Strategy & Reporting


Monthly reporting


Budget planning


Creative brainstorming


Data-driven decisions


What We're Looking For
Required:✔ 5+ years running Meta & Google Ads, email marketing hands-on✔ Experience managing significant ad budgets in travel, e-commerce, or lead-gen✔ Proven improvements in ROAS, CPL, CPA, CTR (with numbers)✔ Ability to build campaigns from scratch - strategy + execution✔ Strong analytical thinking✔ Strong experience with landing page optimization, A/B testing & funnels✔ Comfortable with autonomy, fast decisions, and startup-style work✔ Able to attend video meetings during Pacific Time business hours and maintain responsive communication✔ Fluent English
Bonus Points:⭐ You’re a certified scuba diver⭐ You’ve worked in travel, tourism, or adventure brands⭐ You’re obsessed with data, analytics, and improving ROIWork Style:
This is a high-ownership, results-driven role. Expect many weeks to be above 40 hours and to stay engaged outside traditional hours when campaigns demand it—launches, optimization sprints, or when issues arise. We move fast and reward performers who do whatever it takes to hit aggressive growth targets.
Why You'll Love This Role


$55K - $85K USD annual compensation (base + performance bonuses, depending on experience & results) plus dive travel perks.


100% remote — live anywhere. No citizenship requirement.


Travel perks to experience destinations firsthand


Work with a small team where your impact is huge


Small team, fast decisions, no bureaucracy


Build marketing for a brand that people genuinely love. We have over 500 five-star reviews on Google.


You’ll produce measurable results. You’ll grow the brand.You’ll also get to talk about manta rays, safaris, reefs, sharks, dive resorts and liveaboards every week. Life is short, why not do work you actually enjoy?
How to Apply
Every applicant MUST complete our application form.
Apply here: https://forms.gle/Vx5RVJUS9zJaN8Vj8
If you want the role, the form is your chance to shine. Be specific, be honest, be real.
 

To apply: https://weworkremotely.com/remote-jobs/bluewater-travel-head-of-performance-marketing-100-remote-bluewater-travel