Paid Media Specialist (Google & Facebook)

Headquarters: United State
URL: https://www.dolphindigitalmarketing.com/


Job Summary
We are seeking a Paid Media Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads and Meta (Facebook/Instagram) platforms. This role plays a key part in driving conversions, leads, and revenue through strategic and analytical performance marketing.
Key Responsibilities

Plan, launch, and manage paid advertising campaigns on Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram)
Research target audiences, keywords, and competitors to improve campaign effectiveness
Continuously monitor, analyze, and optimize campaigns to achieve KPIs such as CPA, ROAS, CTR, CPC, and conversion rate
Develop and test ad creatives (copy, visuals, formats) in collaboration with content and design teams
Manage advertising budgets efficiently to maximize ROI
Set up and maintain tracking systems using Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking
Prepare weekly and monthly performance reports with insights and optimization recommendations
Stay updated with the latest digital advertising trends, platform updates, and best practices
Work closely with internal teams to align paid media strategies with overall marketing goals

Requirements

Bachelor’s degree in Marketing, Business, or a related field (preferred)
1–3+ years of experience in Paid Media / Digital Advertising
Hands-on experience with Google Ads and Facebook/Instagram Ads
Strong analytical skills and data-driven mindset
Familiar with tracking, reporting, and performance measurement tools
Ability to manage multiple campaigns and meet deadlines
Good communication and teamwork skills

Nice to Have

Experience in lead generation or e-commerce campaigns
Knowledge of A/B testing, remarketing, and funnel optimization
Experience managing medium to large advertising budgets
Google Ads or Meta Blueprint certifications

Benefits

Competitive salary with performance-based incentives
Opportunity to work with diverse clients and industries
Fast-growing digital advertising environment
Career development and learning opportunities

How to Apply
Please send your CV to:  hr@dolphindigitalmarketing.comSubject: Paid Media Specialist – Full Name

To apply: https://weworkremotely.com/remote-jobs/dolphin-digital-marketing-paid-media-specialist-google-facebook-3