M
Performance & Lifecycle Growth Lead
MESH
Nairobi, KE
Full-time
Posted 3 days ago
Job Description
Location: Nairobi
Type: Full-time
Hybrid: 2 days/week in office
Reports to: Senior Growth Marketing Manager
MESH is building THE professional network for young African entrepreneurs.
We’re looking for a technical, data-driven growth lead who knows how to turn (paid) traffic into retained, high-value users.
Growth at MESH isn’t about vanity metrics — it’s about unlocking real opportunity for young Kenyans.
🙏🏿 PLEASE READ THE APPLICATION PROCESS BELOW 🙏🏿
What you will own
Paid Acquisition (Hands-On)
• Google Ads (Search, PMax, App Installs), Meta, TikTok
• Funnel-structured campaigns
• Retargeting ladders + audience exclusions
• Daily bid and budget optimization
• Diagnosing CAC shifts quickly and calmly
Tracking & Measurement
• GA4, GTM, Meta Pixel
• Custom events + attribution validation
• Behavioral audience building
• Clean reporting that connects CAC to LTV
Lifecycle & Retention
• Guest → registered → activated → retained journeys
• Behavioral segmentation
• Control vs target experiments
• Structured incrementality measurement
Who We’re Looking For
• Experience + Hard SkillsL multiple years in performance or growth roles
• Experience on high-scale platforms (think millions)
• Advanced Google & Meta execution
• Strong analytics capability (SQL preferred)
• Proven lifecycle and retention strategy experience
• Bonus: experience in marketplaces, fintech, or community-driven platforms
• How You WorkCollaborative team player who invites feedback and acts on it
• Comfortable in a fast-moving startup environment, values smart process, not bureaucracy
• Hands-on problem solver who takes ownership
• Able to clearly explain growth decisions to both technical and non-technical teammates
What We Offer
Ownership with Trust - We don’t micromanage. We hire adults who take responsibility for outcomes. You’ll have autonomy in how you operate and accountability for results.
Speed - We move fast. You’ll ship, test, learn, and iterate continuously. We cut unnecessary red tape so we can all do our best work.
Impact - Your work will directly shape how young Kenyans access opportunity — not just marketing metrics.
Room to Grow - As MESH scales, so will you. We value curiosity, initiative, and people who grow into bigger responsibilities.
Hybrid Flexibility - 2 days a week in our Nairobi office. Focus time matters.
Compensation - Competitive salary aligned with experience.
HOW TO APPLY
We know traditional hiring processes don’t always create room to demonstrate your talents.
Yes, we’d like to see your CV, but instead of a cover letter, we’ve created a short application form to understand how you approach problems.
📩 PLEASE APPLY THROUGH THIS FORM
https://jd5hklgy1j3.typeform.com/to/paIrtVHL
We aim to respond to shortlisted candidates within 2 weeks.
Type: Full-time
Hybrid: 2 days/week in office
Reports to: Senior Growth Marketing Manager
MESH is building THE professional network for young African entrepreneurs.
We’re looking for a technical, data-driven growth lead who knows how to turn (paid) traffic into retained, high-value users.
Growth at MESH isn’t about vanity metrics — it’s about unlocking real opportunity for young Kenyans.
🙏🏿 PLEASE READ THE APPLICATION PROCESS BELOW 🙏🏿
What you will own
Paid Acquisition (Hands-On)
• Google Ads (Search, PMax, App Installs), Meta, TikTok
• Funnel-structured campaigns
• Retargeting ladders + audience exclusions
• Daily bid and budget optimization
• Diagnosing CAC shifts quickly and calmly
Tracking & Measurement
• GA4, GTM, Meta Pixel
• Custom events + attribution validation
• Behavioral audience building
• Clean reporting that connects CAC to LTV
Lifecycle & Retention
• Guest → registered → activated → retained journeys
• Behavioral segmentation
• Control vs target experiments
• Structured incrementality measurement
Who We’re Looking For
• Experience + Hard SkillsL multiple years in performance or growth roles
• Experience on high-scale platforms (think millions)
• Advanced Google & Meta execution
• Strong analytics capability (SQL preferred)
• Proven lifecycle and retention strategy experience
• Bonus: experience in marketplaces, fintech, or community-driven platforms
• How You WorkCollaborative team player who invites feedback and acts on it
• Comfortable in a fast-moving startup environment, values smart process, not bureaucracy
• Hands-on problem solver who takes ownership
• Able to clearly explain growth decisions to both technical and non-technical teammates
What We Offer
Ownership with Trust - We don’t micromanage. We hire adults who take responsibility for outcomes. You’ll have autonomy in how you operate and accountability for results.
Speed - We move fast. You’ll ship, test, learn, and iterate continuously. We cut unnecessary red tape so we can all do our best work.
Impact - Your work will directly shape how young Kenyans access opportunity — not just marketing metrics.
Room to Grow - As MESH scales, so will you. We value curiosity, initiative, and people who grow into bigger responsibilities.
Hybrid Flexibility - 2 days a week in our Nairobi office. Focus time matters.
Compensation - Competitive salary aligned with experience.
HOW TO APPLY
We know traditional hiring processes don’t always create room to demonstrate your talents.
Yes, we’d like to see your CV, but instead of a cover letter, we’ve created a short application form to understand how you approach problems.
📩 PLEASE APPLY THROUGH THIS FORM
https://jd5hklgy1j3.typeform.com/to/paIrtVHL
We aim to respond to shortlisted candidates within 2 weeks.
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