E-commerce Content & Social Media Manager for a Private Company in the US (Home Based Part Time)

This a Full Remote job, the offer is available from: California (USA), Indiana (USA)

Shopify Product Content (Images + Listings)

• Edit raw supplier/product photos to match Kumohana’s brand guidelines (clean, minimal, warm-neutral, true-to-product)

• Create Shopify-ready image sets per product:

• Clean background “product-only” images

• In-use lifestyle images (when available)

• Cropped versions for Pinterest and Instagram formats

• Write and optimize:

• SEO-friendly product titles

• Benefit-driven product descriptions (features, specs, care, use-cases)

• Tags, collections, and basic on-page SEO fields

• Maintain consistency across all product pages and collections

Social Media Management (Instagram, Threads, Pinterest)

• Create a weekly content plan and publish consistently (posts, reels, stories, pins)

• Turn Shopify product information into social content:

• Hands-only product demos

• Japandi-style styling setups

• Carousel posts highlighting features and benefits

• Create Pinterest pins linking to product pages, blog posts, and collections

• Manage community engagement:

• Respond to comments and DMs

• Engage with relevant accounts and communities

• Maintain consistent brand voice and aesthetic across platforms

Paid Social Ads (Traffic + Conversion)

• Set up and manage paid ads (Meta and Pinterest as priority platforms when applicable)

• Run structured testing and iteration:

• Creative testing

• Audience testing

• Retargeting (site visitors and engaged users)

• Manage budget pacing and maintain campaign hygiene (UTMs, naming conventions, tracking checks)

Analytics & Reporting (Must-Have)

• Track and report data across:

• Shopify: traffic, conversion rate, AOV, revenue by channel, best-performing products

• Social: follower growth, engagement rate, top-performing posts and pins

• Ads: spend, ROAS (if sufficient volume), CPA, CTR, conversion rate, audience insights

Reporting Cadence

• Weekly: 1-page performance snapshot + next week’s priorities

• Monthly: deeper performance review (what worked, what didn’t, what to test next)

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