Social Media & Email Strategy Consultant (B Corp / Decorative Lighting)

Executive Summary

RBW is seeking a part-time Creative Branding Consultant to elevate our digital presence across LinkedIn, Instagram, and Klaviyo. You will translate our "Sustainable by Design" mission into high-impact content that resonates with the architectural specification market.

This role focuses on balancing our technical expertise with a witty, approachable brand voice to drive engagement and support a rapid product launch calendar.

Strategic Options
• The Narrative Specialist: Focuses on storytelling around our B Corp status and designer collaborations to build long-term brand equity.
• The Performance Creative: Focuses on high-frequency, conversion-optimized Klaviyo flows and LinkedIn thought leadership to drive immediate B2B inquiries.

The Role

We are a NYC-based, B Corp certified decorative lighting manufacturer. We need a partner to manage:
• Daily Social Content: 1x bespoke post for LinkedIn and Instagram, tailored to each platform’s unique audience.
• Email Marketing: 5–8 strategic newsletters per month designed and deployed via Klaviyo.
• Campaign Support: Developing creative assets for new product launches, designer spotlights, and sustainability initiatives.

Who You Are
• Knowledgeable but Approachable: You can speak "architect" without being stiff.
• Creatively Expressive: You enjoy clever wordplay and "brightening the outlook" of our followers.
• Solutions-Oriented: You focus on how our lighting makes spaces meaningful.
• B2B Savvy: You understand the long specification cycle and how to build trust with designers.

Recommendation

Hire a consultant with a portfolio demonstrating a blend of high-end aesthetic sensibility (Design/Architecture) and technical proficiency in Klaviyo segmentation.
• Milestone 1: Audit current social/email channels and align on the Q2 content calendar.
• Milestone 2: Establish a "witty but professional" voice template for daily posts.

This role will bridge the gap between our Product Development team (extracting technical features) and our Sales team (generating qualified leads via LinkedIn).

Next Monday Morning Step: Review the last three product launches and identify the "Jobs-to-be-Done" for each to provide the consultant with immediate content pillars.

Success Metric: 15% increase in Klaviyo click-through rates and a 10% growth in LinkedIn engagement within 90 days.

Relevant Reading: Building a StoryBrand by Donald Miller (specifically regarding the "Guide" vs. "Hero" framework).