Group CVP Development Manager

HF Group Plc is an integrated financial solutions provider that is registered as a non–operating holding company (under the Banking Act Cap.488) and regulated by the Central Bank of Kenya (CBK) and the Capital Markets Authority (CMA). The Group is a public limited company with interests in Banking, Property and Insurance, and is listed at the Nairobi Securities Exchange. For more information on our banking, property and insurance solutions, please visit www.hfgroup.co.ke

The Group Has 4 Main Entities

• HFC – Full-Service Banking
• HF Development & Investments (HFDI) – Property/Real Estate Solutions
• HF Bancassurance Intermediary (HFBI) – Insurance Solutions
• HF Foundation – ESG/Sustainability

On the back of a strong growth trajectory - and in a bid to power the business, HF Group Plc is looking to recruit a dynamic and results-oriented Group CVP Development Manager.

The Group Customer Value Proposition Development Manager will be responsible for developing unifying CVPs across the group subsidiaries to drive re-enforcing synergies across the various subsidiaries in the group.

The role will be tasked in developing and rolling out CVPs to commercial maturity across the subsidiaries.

The role is critical in ensuring alignment of offerings across subsidiaries under the One HF banner while supporting digitization, data commercialization, digital lending initiatives, strategic project delivery, and large‑ticket revenue growth.

Deadline: 2026-02-28

Category: Group Commercial

Subsidiary: HFC

Principle Accountabilities

• Strategic Planning and Execution
• Support the Group in developing, reviewing, and cascading the Group Commercial Strategy in line with HF Group objectives.
• Unify the strategic thrusts for each subsidiary to drive solution delivery to support delivery of budgets, and medium‑term plans for the group in collaboration with subsidiaries.
• Drive execution of unified CVPs for customers.
• Prepare periodic performance reports, management insights, and presentations for EXCO, Board Committees, and senior leadership.
• One HF Alignment & Group Coordination
• Coordinate cross‑subsidiary planning to ensure alignment to the One HF strategy and unified commercial priorities.
• Consolidate commercial plans, initiatives, and performance reports across the Group.
• Facilitate collaboration between the Group, subsidiaries, and shared services to drive value to customers across the subsidiaries and deliver consistent execution.
• Customer Value Propositions (CVPs)
• Develop, roll out and commercialize Group Customer Value Propositions (CVPs) across subsidiaries that tap into large market pools
• Conduct market analysis, customer insights, and competitive intelligence to inform CVP design and enhancement.
• Track CVP performance and recommend improvements based on data and market feedback.
• Develop metrics of impact of group CVPs to subsidiaries.
• Coordinate CVP development across subsidiaries to ensure group synergies are achieved.
• Digitization & Digital Lending Support
• Embed the digitization agenda across the lending CVPs aligning this across the subsidiaries.
• Work closely with the Bank and Digital teams to support digital lending initiatives, including CVP impact monitoring and performance reporting.
• Monitor adoption, revenue impact, and customer experience metrics for digital products and channels.
• Data Commercialization & Analytics
• Champion data‑driven planning and decision‑making within the CVP development functions across the subsidiaries.
• Embed initiatives aimed at monetizing data assets and strengthening commercial analytics across the CVPs.
• Coordinate with Data, IT, and Analytics teams to ensure availability, integrity, and effective use of commercial data.
• Large Ecosystems CVP development
• Identify large ecosystems in the market and develop cross cutting CVPs across the subsidiaries to grow HFG subsidiaries share of wallet of these ecosystems.
• Large Ticket & Revenue Growth Support
• Support planning, pipeline tracking, and reporting for large‑ticket transactions and strategic accounts.
• Analyse revenue trends, opportunities, and risks to support informed decision‑making.
• Coordinate inputs from subsidiaries and relationship teams for consolidated Group reporting.
• Monitor project progress, escalate issues, and prepare status updates for the Group Commercial Director.

Key Competencies and Skills

• Excellent stakeholder management and coordination capabilities
• High attention to detail with strong execution discipline
• Ability to build and deploy customer solutions end to end
• Ability to translate strategy into actionable and measurable plans
• Strong communication, presentation, and report‑writing skills
• Commercial acumen with a data‑driven mindset
• Proactive, results‑oriented, and self‑driven
• Ability to work effectively across multiple business units
• High integrity and professionalism
• Ability to operate in a fast‑paced, evolving environment

Minimum Qualifications, Knowledge And Experience

Academic & Professional

• Bachelor’s degree in Business, Economics, Finance, Strategy, or a related field; A Master’s degree or relevant professional qualification is an added advantage.

Experience

• Minimum of 10 years’ relevant experience in strategy development, product management and development, or sales management within a Financial Institution.
• Past balance sheet and or P&L responsibility will be an added advantage.
• Exposure to digital transformation, data analytics, or commercial projects is desirable.