B
Graphic Designer - Agri Business
Bridge Talent Management
Nairobi, KE
Full-time
Posted 1 week ago
Job Description
📍 Job Overview
Job Title: Graphic Designer - Agri Business
Company: Bridge Talent Management
Location: Nairobi, Nairobi County, Kenya
Job Type: Full-Time
Category: Marketing / Creative / Agriculture
Date Posted: 2026-02-16
Experience Level: Mid-Level (3-5 years)
Remote Status: On-site
🚀 Role Summary
• This role is pivotal for conceptualizing and producing high-quality visual communication materials that support a company's marketing, sales, branding, product communication, and corporate visibility objectives within the agribusiness sector.
• The Graphic Designer will be responsible for ensuring brand consistency and technical accuracy across all visual content, translating complex agricultural and technical information into compelling formats for diverse audiences including farmers, agronomists, distributors, and institutional clients.
• Key responsibilities encompass brand identity management, development of both print and digital marketing collateral, and creating engaging content for social media, email campaigns, and websites.
• The position also involves technical and product visualization, creating 2D/3D layouts, illustrations, and supporting the visualization of greenhouse projects and irrigation systems, requiring close collaboration with technical teams.
📝 Enhancement Note: This role is specifically tailored for the agribusiness industry, demanding a blend of creative design skills and an understanding of agricultural products and solutions. The emphasis on translating technical information into accessible visuals is a key differentiator for operations and marketing effectiveness.
📈 Primary Responsibilities
• Brand & Corporate Identity Management: Uphold and enforce brand guidelines across all communication channels, ensuring consistency in typography, color palettes, and visual elements; manage and maintain corporate templates for presentations, brochures, and other materials.
• Marketing & Sales Collateral Development: Design a wide range of marketing materials including brochures, product catalogues, flyers, banners, roll-up stands, point-of-sale materials, and visually engaging sales presentations (PowerPoint/Google Slides).
• Digital & Multimedia Design: Create compelling content for social media platforms (LinkedIn, Facebook, Instagram, YouTube), email marketing campaigns, website banners, and landing pages; develop motion graphics, simple animations, and short promotional videos.
• Technical & Product Visualization: Translate technical drawings and specifications into easily understandable customer-friendly visuals, develop 2D and 3D layouts and product illustrations, and support the visualization of specific agricultural projects like greenhouses and irrigation systems.
• Vendor & Production Coordination: Liaise with printing vendors to ensure high-quality output, oversee print production processes including proofing and color calibration, prepare print-ready artwork, and manage production costs within budget.
• Asset Management: Maintain an organized digital asset library, including logos, images, and templates, and ensure proper archiving of all design files for future reference and use.
📝 Enhancement Note: The responsibilities highlight a multi-faceted role requiring expertise in both traditional print design and modern digital media, with a specific focus on technical product visualization within the agribusiness context. Collaboration with technical experts is emphasized for accuracy and effectiveness.
🎓 Skills & Qualifications
Education:
• Bachelor’s Degree or Diploma in Graphic Design, Visual Communication, Fine Arts, or a closely related field.
• Professional Certifications in Adobe Creative Suite (Illustrator, Photoshop, InDesign), Motion Graphics, or UI/UX are considered advantageous.
Experience:
• Minimum of 3–5 years of professional experience in graphic design, preferably within a corporate or agency setting.
• Prior experience in the agribusiness sector, engineering, manufacturing, or technical product marketing is highly desirable.
Required Skills:
• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Strong skills in motion graphics and video editing software such as After Effects and Premiere Pro.
• Expertise in Canva for corporate template management and quick design tasks.
• Demonstrated ability to translate complex technical information into clear and compelling visual formats.
• Excellent understanding of pre-press and print production processes.
• Strong portfolio showcasing a diverse range of print and digital design projects.
Preferred Skills:
• Working knowledge of UI/UX principles.
• Basic understanding of HTML/CSS is an advantage.
• Solid videography and photography production skills.
📝 Enhancement Note: The requirements emphasize hands-on technical design skills with industry-specific software. The preference for agribusiness experience and UI/UX knowledge indicates a strategic need for designers who can bridge technical content with user-friendly visual communication, crucial for effective marketing and sales support in this sector.
📊 Process & Systems Portfolio Requirements
Portfolio Essentials:
• A comprehensive portfolio showcasing a strong range of both print and digital design work, with specific examples relevant to product marketing and technical communication.
• Demonstrations of ability to maintain brand consistency across various applications and platforms.
• Case studies or examples that illustrate the process of translating complex technical information into easily digestible visual content.
• Examples of social media graphics, digital ad creative, website assets, and presentation designs.
• Evidence of understanding and application of pre-press requirements for print materials.
Process Documentation:
• While not explicitly stated as a deliverable, candidates are expected to have a systematic approach to design projects, from brief interpretation to final output.
• The ability to document design choices and rationale, particularly for technical visualizations, may be beneficial.
• Understanding of workflow management for design projects, including timelines, feedback loops, and vendor coordination.
📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating both print and digital work" is a critical requirement. For this role, the portfolio should ideally include examples that highlight experience with technical products, agribusiness themes, and the ability to simplify complex information visually. This is a key differentiator for operations and GTM alignment.
💵 Compensation & Benefits
Salary Range:
• Estimated range of Ksh 50,000 - Ksh 80,000 per month, depending on experience, skills, and specific qualifications. This estimate is based on the provided salary of Ksh 50,000, industry benchmarks for mid-level graphic designers in Nairobi, and the specific technical requirements of the role within the agribusiness sector.
Benefits:
• While specific benefits are not detailed in the provided information, typical benefits for a full-time role in Nairobi may include:
• Statutory contributions (NSSF, NHIF).
• Paid annual leave.
• Potential for professional development and training.
• Opportunities to work on diverse and impactful projects within the agribusiness sector.
Working Hours:
• Standard full-time working hours, likely 40 hours per week, Monday to Friday.
• Specific start and end times are to be confirmed, but generally expected to align with typical business operations in Nairobi.
📝 Enhancement Note: The salary is estimated based on the provided figure and market research for similar roles in Nairobi. Candidates are advised to clarify the full compensation package, including any additional benefits and specific working hours, during the interview process. The role is on-site, indicating a standard work week.
🎯 Team & Company Context
🏢 Company Culture
Industry: Agriculture Technology & Solutions (Agri Business)
Company Size: Bridging talent for various companies; specific size of the hiring entity is not provided but likely a growing organization within the AgriTech space.
Founded: Information on the founding of the specific hiring entity within Agri Business is not provided. Bridge Talent Management was founded in 2015.
Team Structure:
• The Graphic Designer will likely be part of a marketing or communications team, working closely with marketing managers, product specialists, and sales teams.
• Reporting structure is likely to a Marketing Manager or Head of Communications, with close collaboration across departments such as sales, product development, and technical teams (agronomists, engineers).
• Cross-functional collaboration is essential, especially with technical experts to ensure accuracy in product visualization and communication materials.
Methodology:
• Design processes are expected to be data-informed, focusing on creating visuals that effectively communicate complex agricultural solutions and drive engagement with target audiences.
• Workflow planning and optimization strategies will be applied to manage multiple design projects efficiently, from concept to delivery.
• Emphasis on automation where possible, particularly with template management (e.g., Canva), and ensuring efficient production processes with vendors.
Company Website: www.bridgetalentgroup.com (for the recruitment agency)
📝 Enhancement Note: The role operates within the dynamic Agri Business sector, which requires a blend of technical understanding and creative communication. The company culture likely values innovation, efficiency, and clear communication to support agricultural advancements. Collaboration with technical experts is a core aspect of the operational methodology.
📈 Career & Growth Analysis
Operations Career Level: This is a mid-level Graphic Designer role. It requires a solid foundation in design principles and software, coupled with practical experience in applying these skills to business objectives. The role is focused on execution and creative problem-solving within defined brand parameters.
Reporting Structure: The Graphic Designer will typically report to a Marketing Manager, Head of Marketing, or Communications Director. They will work collaboratively with marketing specialists, sales teams, and technical subject matter experts (SMEs) within the agribusiness domain.
Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, marketing effectiveness, sales enablement, and clarity of product communication. High-quality, technically accurate visuals are crucial for building trust with farmers and distributors, differentiating products, and supporting sales efforts in a competitive agribusiness market. Clear visual communication can also enhance internal alignment and employer branding.
Growth Opportunities:
• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, UI/UX design for agricultural platforms, or advanced technical illustration.
• Industry Knowledge: Develop a strong understanding of the agribusiness sector, its products (seeds, irrigation, animal health), and market dynamics, which can lead to more strategic design contributions.
• Project Leadership: Potentially lead design aspects of larger marketing campaigns or product launches, gaining experience in project management and strategic creative direction.
• Mentorship: As experience grows, there may be opportunities to mentor junior designers or interns.
📝 Enhancement Note: This role offers growth through skill enhancement and industry specialization. The ability to translate technical agricultural concepts visually is a valuable niche skill. Advancement could lead to senior designer, art director, or specialized roles in digital marketing or product visualization within the AgriTech sector.
🌐 Work Environment
Office Type: On-site, likely within a corporate office environment that supports the company's operations in Nairobi.
Office Location(s): Nairobi, Kenya. Specific office address to be confirmed by the hiring organization.
Workspace Context:
• The workspace is expected to be collaborative, requiring regular interaction with marketing, sales, and technical teams.
• Access to necessary design software and hardware will be provided.
• The environment likely fosters a professional atmosphere where creativity and technical accuracy are valued.
• Opportunities for cross-functional team collaboration are inherent to the role, especially when working on product-specific campaigns or technical visualizations.
Work Schedule:
• Standard business hours, typically Monday to Friday, 40 hours per week.
• The on-site nature of the role requires consistent presence in the office to facilitate collaboration and access to resources.
📝 Enhancement Note: The on-site work arrangement is crucial for collaboration, especially when working with technical teams to ensure accurate visualization of complex agricultural products and systems. This environment supports direct feedback and iterative design processes essential for a role bridging creative and technical aspects.
📄 Application & Portfolio Review Process
Interview Process:
• Initial Screening: Review of CV and portfolio to assess basic qualifications and design aesthetic.
• Technical Assessment/Portfolio Review: A more in-depth review of the candidate's portfolio, potentially including a practical design exercise or a discussion about specific projects and their creative process.
• Behavioral/Situational Interviews: Questions will focus on problem-solving, collaboration, and how the candidate handles challenges, particularly in translating technical information.
• Final Interview: May involve meeting with key stakeholders from marketing, sales, or technical departments to assess cultural fit and strategic alignment.
Portfolio Review Tips:
• Curate Strategically: Showcase a strong selection of your best work, prioritizing projects that align with agribusiness, technical products, or complex information visualization. Include both print and digital examples.
• Demonstrate Process: For key projects, be prepared to walk through your thought process, design decisions, and how you addressed client needs or technical challenges.
• Highlight Impact: If possible, quantify the impact of your designs (e.g., increased engagement on social media, successful campaign metrics).
• Technical Accuracy: Ensure any technical illustrations or visualizations are presented clearly and accurately. Be ready to discuss how you ensured this accuracy.
• Software Proficiency: Be prepared to discuss your proficiency with the required software (Adobe Suite, After Effects, Premiere Pro, Canva).
Challenge Preparation:
• Be ready for a potential design task that might involve creating a visual asset for an agribusiness product or concept, or adapting existing material.
• Practice explaining design choices concisely and effectively, especially when discussing technical aspects.
• Prepare to articulate how you would approach designing for a specific audience within the agricultural sector (e.g., farmers vs. distributors).
📝 Enhancement Note: The portfolio is the most critical element for this role. Candidates should meticulously curate it to highlight relevant experience in technical visualization and agribusiness. Be prepared to discuss the "why" behind design choices and demonstrate an understanding of the target audience within the agricultural value chain.
🛠 Tools & Technology Stack
Primary Tools:
• Adobe Creative Suite: Advanced proficiency required in Illustrator, Photoshop, and InDesign for creating a wide range of print and digital assets.
• Motion Graphics & Video Editing: Expertise in After Effects and Premiere Pro for developing animations, infographics, and promotional videos.
• Canva: Working knowledge is essential for corporate template management and creating quick-turnaround designs.
Analytics & Reporting:
• While not a primary focus, an understanding of how design impacts engagement metrics on digital platforms (social media, websites) is beneficial. Familiarity with basic analytics concepts for digital content performance is a plus.
CRM & Automation:
• No specific CRM or automation tools are mentioned for direct use by the designer, but an understanding of how design assets integrate into marketing automation platforms or CRM systems (e.g., email templates, landing page visuals) is advantageous.
Other Potential Tools:
• UI/UX Principles: Knowledge of tools and principles related to user interface and user experience design is desirable.
• Basic HTML/CSS: Familiarity with web design fundamentals can be helpful for digital asset creation.
• Videography/Photography Equipment: Skills in production may extend to basic equipment operation.
📝 Enhancement Note: The core technical requirements revolve around the Adobe Creative Suite and video/motion graphics software. Proficiency in these tools, coupled with the ability to use Canva for efficiency, is paramount. The mention of UI/UX and HTML/CSS indicates a forward-thinking approach to digital design within the company.
👥 Team Culture & Values
Operations Values:
• Creativity & Innovation: Encouraging novel design solutions that effectively communicate agricultural advancements.
• Accuracy & Precision: Upholding technical accuracy in all visual representations of products and systems, crucial for credibility in the agribusiness sector.
• Collaboration & Teamwork: Fostering a cooperative environment where designers work closely with marketing, sales, and technical teams to achieve shared goals.
• Efficiency & Effectiveness: Delivering high-quality designs within timelines and budgets, ensuring maximum impact for marketing and sales efforts.
• Brand Stewardship: Acting as a guardian of the company's visual identity, ensuring consistency and professionalism across all touchpoints.
Collaboration Style:
• Cross-functional Integration: The designer will be expected to actively collaborate with subject matter experts (agronomists, engineers) to ensure technical correctness and with marketing/sales teams to align visuals with campaign objectives.
• Feedback Exchange: An open feedback culture is likely encouraged, where constructive criticism is shared and incorporated to refine designs.
• Knowledge Sharing: Opportunities to share design best practices, industry trends, and creative approaches with the broader team.
📝 Enhancement Note: The values emphasize a blend of creative flair with a strong sense of responsibility for technical accuracy and brand integrity. This suggests a culture that values both artistic expression and practical application, particularly within a sector that requires a high degree of trust and precision.
⚡ Challenges & Growth Opportunities
Challenges:
• Translating Technical Complexity: Effectively simplifying and visualizing intricate agricultural processes, product specifications, and technical data for diverse audiences.
• Maintaining Brand Consistency: Ensuring strict adherence to brand guidelines across a wide array of collateral, while also innovating creatively.
• Balancing Multiple Projects: Managing a diverse workload with competing deadlines from various departments (marketing, sales, product).
• Industry Specificity: Adapting design skills and understanding to the unique needs and nuances of the agribusiness sector.
Learning & Development Opportunities:
• Specialized Training: Opportunities to enhance skills in motion graphics, 3D visualization, or UI/UX design relevant to agricultural technology platforms.
• Industry Immersion: Gaining in-depth knowledge of agricultural products, technologies, and market trends through collaboration with internal experts.
• Portfolio Expansion: Building a robust portfolio with impactful case studies in a specialized industry, which can open doors to further opportunities in AgriTech or technical marketing.
• Cross-functional Understanding: Developing a deeper appreciation for sales enablement, product marketing strategies, and the role of visual communication in driving business outcomes.
📝 Enhancement Note: The primary challenge lies in the specialized nature of agribusiness and technical visualization. Growth opportunities are tied to mastering this niche, becoming an indispensable resource for communicating complex agricultural solutions visually.
💡 Interview Preparation
Strategy Questions:
• "How would you approach designing a technical product sheet for a new irrigation system, ensuring it appeals to both farmers and distributors?" (Focus on audience segmentation and technical clarity).
• "Describe a time you had to translate complex technical information into a visual format. What was your process and what was the outcome?" (Highlight problem-solving, process, and impact).
• "How do you ensure brand consistency across print and digital materials for a company in the agribusiness sector?" (Assess understanding of brand guidelines and application).
Company & Culture Questions:
• "What interests you about the agribusiness industry and this specific role?" (Demonstrate research and genuine interest).
• "How do you handle receiving constructive criticism on your designs?" (Assess adaptability and professionalism).
• "Describe your ideal collaborative relationship with technical experts or product managers." (Gauge teamwork and communication style).
Portfolio Presentation Strategy:
• Structure: Organize your portfolio logically, perhaps by project type (print, digital, technical) or by showcasing your strongest, most relevant agribusiness/technical projects first.
• Storytelling: For each key project, briefly explain the brief, your creative process, the challenges you faced, the solutions you implemented, and the results.
• Technical Focus: Be prepared to discuss how you ensured technical accuracy in your designs, especially for illustrations or diagrams.
• Software Proficiency: Be ready to demonstrate or discuss your skills with the required software (Adobe Suite, After Effects, Canva).
📝 Enhancement Note: Preparation should focus on demonstrating a clear understanding of the agribusiness context and the ability to translate technical information visually. The interview will likely assess both creative talent and practical application skills.
📌 Application Steps
To apply for this Graphic Designer position:
• Submit your application through the provided link on the Zoho Recruit portal.
• Portfolio Customization: Ensure your submitted portfolio specifically highlights relevant work, such as agribusiness-related designs, technical illustrations, or examples of simplifying complex information visually. Tailor your presentation.
• Resume Optimization: Update your resume to emphasize your experience with Adobe Creative Suite, motion graphics, technical visualization, and any prior work in agricultural or technical product marketing. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, your approach to technical visualization, and your understanding of the agribusiness sector. Prepare to present specific projects from your portfolio.
• Company Research: Familiarize yourself with Bridge Talent Management and any information available about the specific Agri Business client they are recruiting for. Understand their market position and communication needs.
⚠️ Important Notice: This enhanced job description provides a comprehensive overview and analysis based on the provided data and industry standards. Candidates are strongly encouraged to verify all details, especially regarding specific benefits, exact reporting structure, and salary negotiations, directly with Bridge Talent Management during the application process.
Job Title: Graphic Designer - Agri Business
Company: Bridge Talent Management
Location: Nairobi, Nairobi County, Kenya
Job Type: Full-Time
Category: Marketing / Creative / Agriculture
Date Posted: 2026-02-16
Experience Level: Mid-Level (3-5 years)
Remote Status: On-site
🚀 Role Summary
• This role is pivotal for conceptualizing and producing high-quality visual communication materials that support a company's marketing, sales, branding, product communication, and corporate visibility objectives within the agribusiness sector.
• The Graphic Designer will be responsible for ensuring brand consistency and technical accuracy across all visual content, translating complex agricultural and technical information into compelling formats for diverse audiences including farmers, agronomists, distributors, and institutional clients.
• Key responsibilities encompass brand identity management, development of both print and digital marketing collateral, and creating engaging content for social media, email campaigns, and websites.
• The position also involves technical and product visualization, creating 2D/3D layouts, illustrations, and supporting the visualization of greenhouse projects and irrigation systems, requiring close collaboration with technical teams.
📝 Enhancement Note: This role is specifically tailored for the agribusiness industry, demanding a blend of creative design skills and an understanding of agricultural products and solutions. The emphasis on translating technical information into accessible visuals is a key differentiator for operations and marketing effectiveness.
📈 Primary Responsibilities
• Brand & Corporate Identity Management: Uphold and enforce brand guidelines across all communication channels, ensuring consistency in typography, color palettes, and visual elements; manage and maintain corporate templates for presentations, brochures, and other materials.
• Marketing & Sales Collateral Development: Design a wide range of marketing materials including brochures, product catalogues, flyers, banners, roll-up stands, point-of-sale materials, and visually engaging sales presentations (PowerPoint/Google Slides).
• Digital & Multimedia Design: Create compelling content for social media platforms (LinkedIn, Facebook, Instagram, YouTube), email marketing campaigns, website banners, and landing pages; develop motion graphics, simple animations, and short promotional videos.
• Technical & Product Visualization: Translate technical drawings and specifications into easily understandable customer-friendly visuals, develop 2D and 3D layouts and product illustrations, and support the visualization of specific agricultural projects like greenhouses and irrigation systems.
• Vendor & Production Coordination: Liaise with printing vendors to ensure high-quality output, oversee print production processes including proofing and color calibration, prepare print-ready artwork, and manage production costs within budget.
• Asset Management: Maintain an organized digital asset library, including logos, images, and templates, and ensure proper archiving of all design files for future reference and use.
📝 Enhancement Note: The responsibilities highlight a multi-faceted role requiring expertise in both traditional print design and modern digital media, with a specific focus on technical product visualization within the agribusiness context. Collaboration with technical experts is emphasized for accuracy and effectiveness.
🎓 Skills & Qualifications
Education:
• Bachelor’s Degree or Diploma in Graphic Design, Visual Communication, Fine Arts, or a closely related field.
• Professional Certifications in Adobe Creative Suite (Illustrator, Photoshop, InDesign), Motion Graphics, or UI/UX are considered advantageous.
Experience:
• Minimum of 3–5 years of professional experience in graphic design, preferably within a corporate or agency setting.
• Prior experience in the agribusiness sector, engineering, manufacturing, or technical product marketing is highly desirable.
Required Skills:
• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Strong skills in motion graphics and video editing software such as After Effects and Premiere Pro.
• Expertise in Canva for corporate template management and quick design tasks.
• Demonstrated ability to translate complex technical information into clear and compelling visual formats.
• Excellent understanding of pre-press and print production processes.
• Strong portfolio showcasing a diverse range of print and digital design projects.
Preferred Skills:
• Working knowledge of UI/UX principles.
• Basic understanding of HTML/CSS is an advantage.
• Solid videography and photography production skills.
📝 Enhancement Note: The requirements emphasize hands-on technical design skills with industry-specific software. The preference for agribusiness experience and UI/UX knowledge indicates a strategic need for designers who can bridge technical content with user-friendly visual communication, crucial for effective marketing and sales support in this sector.
📊 Process & Systems Portfolio Requirements
Portfolio Essentials:
• A comprehensive portfolio showcasing a strong range of both print and digital design work, with specific examples relevant to product marketing and technical communication.
• Demonstrations of ability to maintain brand consistency across various applications and platforms.
• Case studies or examples that illustrate the process of translating complex technical information into easily digestible visual content.
• Examples of social media graphics, digital ad creative, website assets, and presentation designs.
• Evidence of understanding and application of pre-press requirements for print materials.
Process Documentation:
• While not explicitly stated as a deliverable, candidates are expected to have a systematic approach to design projects, from brief interpretation to final output.
• The ability to document design choices and rationale, particularly for technical visualizations, may be beneficial.
• Understanding of workflow management for design projects, including timelines, feedback loops, and vendor coordination.
📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating both print and digital work" is a critical requirement. For this role, the portfolio should ideally include examples that highlight experience with technical products, agribusiness themes, and the ability to simplify complex information visually. This is a key differentiator for operations and GTM alignment.
💵 Compensation & Benefits
Salary Range:
• Estimated range of Ksh 50,000 - Ksh 80,000 per month, depending on experience, skills, and specific qualifications. This estimate is based on the provided salary of Ksh 50,000, industry benchmarks for mid-level graphic designers in Nairobi, and the specific technical requirements of the role within the agribusiness sector.
Benefits:
• While specific benefits are not detailed in the provided information, typical benefits for a full-time role in Nairobi may include:
• Statutory contributions (NSSF, NHIF).
• Paid annual leave.
• Potential for professional development and training.
• Opportunities to work on diverse and impactful projects within the agribusiness sector.
Working Hours:
• Standard full-time working hours, likely 40 hours per week, Monday to Friday.
• Specific start and end times are to be confirmed, but generally expected to align with typical business operations in Nairobi.
📝 Enhancement Note: The salary is estimated based on the provided figure and market research for similar roles in Nairobi. Candidates are advised to clarify the full compensation package, including any additional benefits and specific working hours, during the interview process. The role is on-site, indicating a standard work week.
🎯 Team & Company Context
🏢 Company Culture
Industry: Agriculture Technology & Solutions (Agri Business)
Company Size: Bridging talent for various companies; specific size of the hiring entity is not provided but likely a growing organization within the AgriTech space.
Founded: Information on the founding of the specific hiring entity within Agri Business is not provided. Bridge Talent Management was founded in 2015.
Team Structure:
• The Graphic Designer will likely be part of a marketing or communications team, working closely with marketing managers, product specialists, and sales teams.
• Reporting structure is likely to a Marketing Manager or Head of Communications, with close collaboration across departments such as sales, product development, and technical teams (agronomists, engineers).
• Cross-functional collaboration is essential, especially with technical experts to ensure accuracy in product visualization and communication materials.
Methodology:
• Design processes are expected to be data-informed, focusing on creating visuals that effectively communicate complex agricultural solutions and drive engagement with target audiences.
• Workflow planning and optimization strategies will be applied to manage multiple design projects efficiently, from concept to delivery.
• Emphasis on automation where possible, particularly with template management (e.g., Canva), and ensuring efficient production processes with vendors.
Company Website: www.bridgetalentgroup.com (for the recruitment agency)
📝 Enhancement Note: The role operates within the dynamic Agri Business sector, which requires a blend of technical understanding and creative communication. The company culture likely values innovation, efficiency, and clear communication to support agricultural advancements. Collaboration with technical experts is a core aspect of the operational methodology.
📈 Career & Growth Analysis
Operations Career Level: This is a mid-level Graphic Designer role. It requires a solid foundation in design principles and software, coupled with practical experience in applying these skills to business objectives. The role is focused on execution and creative problem-solving within defined brand parameters.
Reporting Structure: The Graphic Designer will typically report to a Marketing Manager, Head of Marketing, or Communications Director. They will work collaboratively with marketing specialists, sales teams, and technical subject matter experts (SMEs) within the agribusiness domain.
Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, marketing effectiveness, sales enablement, and clarity of product communication. High-quality, technically accurate visuals are crucial for building trust with farmers and distributors, differentiating products, and supporting sales efforts in a competitive agribusiness market. Clear visual communication can also enhance internal alignment and employer branding.
Growth Opportunities:
• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, UI/UX design for agricultural platforms, or advanced technical illustration.
• Industry Knowledge: Develop a strong understanding of the agribusiness sector, its products (seeds, irrigation, animal health), and market dynamics, which can lead to more strategic design contributions.
• Project Leadership: Potentially lead design aspects of larger marketing campaigns or product launches, gaining experience in project management and strategic creative direction.
• Mentorship: As experience grows, there may be opportunities to mentor junior designers or interns.
📝 Enhancement Note: This role offers growth through skill enhancement and industry specialization. The ability to translate technical agricultural concepts visually is a valuable niche skill. Advancement could lead to senior designer, art director, or specialized roles in digital marketing or product visualization within the AgriTech sector.
🌐 Work Environment
Office Type: On-site, likely within a corporate office environment that supports the company's operations in Nairobi.
Office Location(s): Nairobi, Kenya. Specific office address to be confirmed by the hiring organization.
Workspace Context:
• The workspace is expected to be collaborative, requiring regular interaction with marketing, sales, and technical teams.
• Access to necessary design software and hardware will be provided.
• The environment likely fosters a professional atmosphere where creativity and technical accuracy are valued.
• Opportunities for cross-functional team collaboration are inherent to the role, especially when working on product-specific campaigns or technical visualizations.
Work Schedule:
• Standard business hours, typically Monday to Friday, 40 hours per week.
• The on-site nature of the role requires consistent presence in the office to facilitate collaboration and access to resources.
📝 Enhancement Note: The on-site work arrangement is crucial for collaboration, especially when working with technical teams to ensure accurate visualization of complex agricultural products and systems. This environment supports direct feedback and iterative design processes essential for a role bridging creative and technical aspects.
📄 Application & Portfolio Review Process
Interview Process:
• Initial Screening: Review of CV and portfolio to assess basic qualifications and design aesthetic.
• Technical Assessment/Portfolio Review: A more in-depth review of the candidate's portfolio, potentially including a practical design exercise or a discussion about specific projects and their creative process.
• Behavioral/Situational Interviews: Questions will focus on problem-solving, collaboration, and how the candidate handles challenges, particularly in translating technical information.
• Final Interview: May involve meeting with key stakeholders from marketing, sales, or technical departments to assess cultural fit and strategic alignment.
Portfolio Review Tips:
• Curate Strategically: Showcase a strong selection of your best work, prioritizing projects that align with agribusiness, technical products, or complex information visualization. Include both print and digital examples.
• Demonstrate Process: For key projects, be prepared to walk through your thought process, design decisions, and how you addressed client needs or technical challenges.
• Highlight Impact: If possible, quantify the impact of your designs (e.g., increased engagement on social media, successful campaign metrics).
• Technical Accuracy: Ensure any technical illustrations or visualizations are presented clearly and accurately. Be ready to discuss how you ensured this accuracy.
• Software Proficiency: Be prepared to discuss your proficiency with the required software (Adobe Suite, After Effects, Premiere Pro, Canva).
Challenge Preparation:
• Be ready for a potential design task that might involve creating a visual asset for an agribusiness product or concept, or adapting existing material.
• Practice explaining design choices concisely and effectively, especially when discussing technical aspects.
• Prepare to articulate how you would approach designing for a specific audience within the agricultural sector (e.g., farmers vs. distributors).
📝 Enhancement Note: The portfolio is the most critical element for this role. Candidates should meticulously curate it to highlight relevant experience in technical visualization and agribusiness. Be prepared to discuss the "why" behind design choices and demonstrate an understanding of the target audience within the agricultural value chain.
🛠 Tools & Technology Stack
Primary Tools:
• Adobe Creative Suite: Advanced proficiency required in Illustrator, Photoshop, and InDesign for creating a wide range of print and digital assets.
• Motion Graphics & Video Editing: Expertise in After Effects and Premiere Pro for developing animations, infographics, and promotional videos.
• Canva: Working knowledge is essential for corporate template management and creating quick-turnaround designs.
Analytics & Reporting:
• While not a primary focus, an understanding of how design impacts engagement metrics on digital platforms (social media, websites) is beneficial. Familiarity with basic analytics concepts for digital content performance is a plus.
CRM & Automation:
• No specific CRM or automation tools are mentioned for direct use by the designer, but an understanding of how design assets integrate into marketing automation platforms or CRM systems (e.g., email templates, landing page visuals) is advantageous.
Other Potential Tools:
• UI/UX Principles: Knowledge of tools and principles related to user interface and user experience design is desirable.
• Basic HTML/CSS: Familiarity with web design fundamentals can be helpful for digital asset creation.
• Videography/Photography Equipment: Skills in production may extend to basic equipment operation.
📝 Enhancement Note: The core technical requirements revolve around the Adobe Creative Suite and video/motion graphics software. Proficiency in these tools, coupled with the ability to use Canva for efficiency, is paramount. The mention of UI/UX and HTML/CSS indicates a forward-thinking approach to digital design within the company.
👥 Team Culture & Values
Operations Values:
• Creativity & Innovation: Encouraging novel design solutions that effectively communicate agricultural advancements.
• Accuracy & Precision: Upholding technical accuracy in all visual representations of products and systems, crucial for credibility in the agribusiness sector.
• Collaboration & Teamwork: Fostering a cooperative environment where designers work closely with marketing, sales, and technical teams to achieve shared goals.
• Efficiency & Effectiveness: Delivering high-quality designs within timelines and budgets, ensuring maximum impact for marketing and sales efforts.
• Brand Stewardship: Acting as a guardian of the company's visual identity, ensuring consistency and professionalism across all touchpoints.
Collaboration Style:
• Cross-functional Integration: The designer will be expected to actively collaborate with subject matter experts (agronomists, engineers) to ensure technical correctness and with marketing/sales teams to align visuals with campaign objectives.
• Feedback Exchange: An open feedback culture is likely encouraged, where constructive criticism is shared and incorporated to refine designs.
• Knowledge Sharing: Opportunities to share design best practices, industry trends, and creative approaches with the broader team.
📝 Enhancement Note: The values emphasize a blend of creative flair with a strong sense of responsibility for technical accuracy and brand integrity. This suggests a culture that values both artistic expression and practical application, particularly within a sector that requires a high degree of trust and precision.
⚡ Challenges & Growth Opportunities
Challenges:
• Translating Technical Complexity: Effectively simplifying and visualizing intricate agricultural processes, product specifications, and technical data for diverse audiences.
• Maintaining Brand Consistency: Ensuring strict adherence to brand guidelines across a wide array of collateral, while also innovating creatively.
• Balancing Multiple Projects: Managing a diverse workload with competing deadlines from various departments (marketing, sales, product).
• Industry Specificity: Adapting design skills and understanding to the unique needs and nuances of the agribusiness sector.
Learning & Development Opportunities:
• Specialized Training: Opportunities to enhance skills in motion graphics, 3D visualization, or UI/UX design relevant to agricultural technology platforms.
• Industry Immersion: Gaining in-depth knowledge of agricultural products, technologies, and market trends through collaboration with internal experts.
• Portfolio Expansion: Building a robust portfolio with impactful case studies in a specialized industry, which can open doors to further opportunities in AgriTech or technical marketing.
• Cross-functional Understanding: Developing a deeper appreciation for sales enablement, product marketing strategies, and the role of visual communication in driving business outcomes.
📝 Enhancement Note: The primary challenge lies in the specialized nature of agribusiness and technical visualization. Growth opportunities are tied to mastering this niche, becoming an indispensable resource for communicating complex agricultural solutions visually.
💡 Interview Preparation
Strategy Questions:
• "How would you approach designing a technical product sheet for a new irrigation system, ensuring it appeals to both farmers and distributors?" (Focus on audience segmentation and technical clarity).
• "Describe a time you had to translate complex technical information into a visual format. What was your process and what was the outcome?" (Highlight problem-solving, process, and impact).
• "How do you ensure brand consistency across print and digital materials for a company in the agribusiness sector?" (Assess understanding of brand guidelines and application).
Company & Culture Questions:
• "What interests you about the agribusiness industry and this specific role?" (Demonstrate research and genuine interest).
• "How do you handle receiving constructive criticism on your designs?" (Assess adaptability and professionalism).
• "Describe your ideal collaborative relationship with technical experts or product managers." (Gauge teamwork and communication style).
Portfolio Presentation Strategy:
• Structure: Organize your portfolio logically, perhaps by project type (print, digital, technical) or by showcasing your strongest, most relevant agribusiness/technical projects first.
• Storytelling: For each key project, briefly explain the brief, your creative process, the challenges you faced, the solutions you implemented, and the results.
• Technical Focus: Be prepared to discuss how you ensured technical accuracy in your designs, especially for illustrations or diagrams.
• Software Proficiency: Be ready to demonstrate or discuss your skills with the required software (Adobe Suite, After Effects, Canva).
📝 Enhancement Note: Preparation should focus on demonstrating a clear understanding of the agribusiness context and the ability to translate technical information visually. The interview will likely assess both creative talent and practical application skills.
📌 Application Steps
To apply for this Graphic Designer position:
• Submit your application through the provided link on the Zoho Recruit portal.
• Portfolio Customization: Ensure your submitted portfolio specifically highlights relevant work, such as agribusiness-related designs, technical illustrations, or examples of simplifying complex information visually. Tailor your presentation.
• Resume Optimization: Update your resume to emphasize your experience with Adobe Creative Suite, motion graphics, technical visualization, and any prior work in agricultural or technical product marketing. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, your approach to technical visualization, and your understanding of the agribusiness sector. Prepare to present specific projects from your portfolio.
• Company Research: Familiarize yourself with Bridge Talent Management and any information available about the specific Agri Business client they are recruiting for. Understand their market position and communication needs.
⚠️ Important Notice: This enhanced job description provides a comprehensive overview and analysis based on the provided data and industry standards. Candidates are strongly encouraged to verify all details, especially regarding specific benefits, exact reporting structure, and salary negotiations, directly with Bridge Talent Management during the application process.
Interested in this role?
Don't miss out! Click below to view the full application on the company's website.
Apply on Company WebsiteRelated Job Opportunities
S
S
A
A Senior Customer Success Manager (Fixed Term Cover) is wanted remotel – Indeed Jobs US
ascend.mysmartpros
,
Full-time
Remote
